"RSS" stands for Really Simple Syndication. With RSS, we can provide you with instant updates when new craft news items are added to the craftscotland website. RSS content updates from a publisher (such as craftscotland) are called "feeds". Consumers use a RSS 'reader' to read all their favourite feeds in one place quickly and easily (either using an online service such as Bloglines, or a software application such as FeedDemon or NetNewsWire). By subscribing to the craftscotland news feed, you can be informed when new news items have been added to the site.
RSS Background: CNN.COM
http://www.cnn.com/2004/TECH/03/15/new.web/index.html