The smoothie bottles with their little woolly hats are back! Innocent’s Big Knit campaign takes place this year.

For the past nine years, innocent has popped little woolly hats on its smoothie bottles to help raise money to keep older people warm in winter.  

So far, innocent have raised over a million pounds for Age UK and we’re hoping that 2012 will be another bumper year, with innocent donating 25p from each hat sold to Age UK.  
Innocent would like to ask you to get your needles out, cast on and knit a little hat (or two, or three) for a very good cause.  

Perhaps you could even get some friends together, put the kettle on and have a gossip while you all get knitting some woolly hats for us.

The hats don’t have to be at Fruit Towers until 1st October, so there’s plenty of time to squeeze in as many as you can. You’ll be able to see your hats on smoothie bottles in Sainsbury’s up and down the country from 21st.

Just to check you're on the right track, when laid out flat, the hat dimensions should be about 5-7cm along the bottom and at least 3cm high. 

With wool being stretchy stuff though, it's difficult to give strict measurements. Therefore, if you can, it's best to try fitting one on a smoothie bottle if you have one to hand.

We’ve got lots of knitting tips online too www.innocentdrinks.co.uk/bigknit

About innocent
Launched thirteen years ago, innocent is the number one smoothie brand in the UK. We sell over two million pure fruit smoothies each week in 15,000 outlets - everywhere from Boots to Sainsbury’s to your local deli.  Our range has expanded to include: smoothies in little bottles and big cartons; smoothies and juice for kids; a refreshing not-from-concentrate juice range; and veg pots, a range of quick and tasty meals. The team has grown from three to 250 people who work across Europe (with products are available in 15 different countries). We turn over £200 million each year.

As a business we want to make it easy for people to do themselves some good. And to leave the planet a little bit better than we found it. This is reflected in everything we do from the use of green electricity at Fruit Towers, to sourcing fruit from places that go the extra mile in terms of looking after the people that work on the farms, and the environment. As of 2006 we are proud to say that all our bananas come from Rainforest Alliance accredited farms. We donate 10% of profits to charity, mainly to the innocent foundation, which funds NGOs in the countries where fruit is sourced. 

About Age UK
Age UK, the force dedicated to improving later life provides free information, advice and support to over six million people; commercial products and services to over one million customers; and research and campaign on the issues that matter to people in later life. Our work focuses on five key areas: money matters, health and wellbeing, home and care, work and training and leisure and lifestyle. We work with our national partners, Age Scotland, Age Cymru and Age NI (together the Age UK Family), our local Age UK partners in England and local Age Concerns. We also work internationally for people in later life as a member of the DEC and with our sister charity Help Age International.

Age UK is a charitable company limited by guarantee and registered in England (registered charity number 1128267 and company number 6825798). Age Concern England and Help the Aged (both registered charities), and their trading and other associated companies merged on the 1st April 2009. Together they have formed the Age UK Group (“we”).  Charitable services are offered through Age UK and commercial products are offered by the Charity’s trading companies, which donate their net profits to Age UK (the Charity).

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