What will you learn?
- The difference between marketing, sales and advertising
- Explore how branding can add value to your customer’s experience
- Discover what public relations (PR) can do for your business
- Learn how to create a marketing strategy
- Get tips to grow your contact database and increase brand exposure
- How much you should spend on marketing
- How to get the best out of website marketing, including search-engine-optimisation (SEO)