This workshop will give you the tools to tell your maker story through content, branding, campaigns, websites and social media. Part of COMPASS 2020.
At its heart, marketing is telling engaging stories to connect with your customers. This workshop will give you the tools to tell your maker story through content, branding, campaigns, websites and social media.
The morning session with Veronique AA Lapeyre (Head of Communications & Digital, Craft Scotland) will provide you with an overview of online and offline marketing and practical tools to create content.
In the afternoon, you will hear from designer/maker Marion Parola of Bespoke Atelier, branding expert Jonny Mowat of O Street, and how luxury weavers Araminta Campbell tell their brand story with Kesley Johnston (Brand Manager).
The afternoon talks will be followed by a panel discussion and Q&A hosted by Veronique AA Lapeyre.
What will you learn?
Having the right content on your website and social media channels will drive sales and raise brand awareness. Veronique AA Lapeyre, Head of Communications & Digital, Craft Scotland will share her insights into what makes good content, practical tips from creating content and how to use social media channels to your advantage.
Branding your business
Telling a consistent brand story helps your customer understand who you are and what your values are. Jonny Mowat joins us from O Street to discuss their approach to branding and specifically how they work with clients from start to finish to help them tell an engaging brand story.
How to develop a campaign
Kelsey Johnson, Brand Manager at Araminta Campbell, will share their approach to marketing at this luxury handweaving company. From developing video content to marketing campaigns, learn how their brand values influence who they work with and how they craft their unique narrative.
Learning from experience
Marion Parola, Director and co-founder Bespoke Atelier, shares what she has learned about telling her brand story to different client groups. Marion has experience in promoting her multi-disciplinary practice to a wide range of clients including interior design, architecture and public projects.
COMPASS is Craft Scotland’s learning and development programme created specifically for makers. COMPASS focuses on developing craft talent and equipping individuals with the necessary skills to create a sustainable craft practice. COMPASS offers a unique mix of active learning, residentials, mentoring and 1:1 specialist advice.
We have created three programmes to provide support for a wide range of craft careers: Next Generation, Emerging Maker and Established Maker. Participants can cultivate networks and develop their knowledge about selling effectively, marketing, entrepreneurship and more.
This programme is generously supported by the William Grant Foundation and Creative Scotland.
The Brand Storytelling Workshop & Panel is part of our COMPASS: Emerging Maker 2020 Programme.
It is one of three one-day workshops that are available to book; Principles Finance & Funding, Brand Storytelling Workshop and Maker Journeys in Focus. Additional places are reserved for the COMPASS: Emerging Maker Programme 2020 cohort.
If you are interested in booking all three workshops, please buy a ticket here to receive a multi-workshop discount of 10%. Instead of £105, you’ll pay £94.50.
This discount ends at 3.30pm, Monday 9 March 2020.
These workshops are subsidised by Craft Scotland to ensure that more makers have access to quality learning and development opportunities.
Venue:Craft Scotland Office
Studio 6 & 7
Castle Mills, 2 Gilmore Park