Awards & Competitions

Design Guild Mark 2021

The Design Guild Mark is an award for excellence in British design.

Closing date: 30 Dec 2020

A Design Guild Mark can be awarded for a product or collection of products that are currently in volume production. Entries are not restricted by the original date of production. Clear evidence must be provided to showcase the design process and the means of production of each piece that is entered.

Most importantly it is paramount that all entries are:

  • Designed by a British Designer or Designers
  • Design practices that are based in the United Kingdom.


Entries must demonstrate excellence in design, materials, manufacture and function.

  • Consideration will be given, for example, to:
  • Are the materials appropriate?
  • Are they from sustainable sources?
  • Does the piece/collection show new thinking?
  • Does it represent value?
  • Does it solve a problem?
  • Is it fit for purpose?
  • Does the design have longevity?
  • Has the design been refined for and is it capable of being produced in volume?


  • Furniture
  • Textiles: the design should demonstrably be part of an extensive range and be commercially available. It should have achieved minimum sales of 500 linear metres.
  • Wall coverings: eligible wall coverings include wallpaper, wall tiles, decorative acoustical panels and paint.
  • Surfaces: qualifying surface categories are glass, illuminated surfaces, tiles, stone surfaces and veneers.
  • Carpets: eligible are carpets and carpet tiles. The design should have achieved minimum sales of 400 linear metres.
  • Floor coverings: eligible flooring types include wood, ceramic, bamboo, tile, laminate, vinyl, resin, rubber and cork flooring.
  • NEW: Lighting Design - entry is open to all types of lighting from all different sectors

Judging process:
All applications will be presented to the Design Guild Mark committee to establish whether the application meets the technical criteria.

Once approved, designers present their design in person, giving the judging panel the opportunity to examine it closely, and find out first hand from the mind behind the piece, how it demonstrates excellence in the design of furniture or furnishings for volume production.

Judging panel:
Chaired by The Furniture Makers’ Company, the Design Guild Mark is judged by an independent panel that is subject to change up to the day of judging.

Closing dates:
Early bird: 30 November 2020
Final: 22 January 2021


There is a one-off application fee of £150 + VAT for applications submitted before the Early Bird deadline.

Submissions before the Final Deadline cost £175 + VAT.The Furniture Makers’ Company


The Furniture Makers’ Company:

The Furniture Makers’ Company is a City of London livery company and the furnishing industry’s charity. Their vision is to sustain a thriving British furnishing industry with a talented workforce delivering high quality products, which supports those in need from within its ranks and those who have served it in the past.

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Opportunity provided by:
The Design Guild Mark
Venue Location:
Online only

Main Contact:
The Design Guild Mark 020 7562 8520 [javascript protected email address] Learn more