Call for Sustainable Fashion Proposals

The Trust aims to develop a programme of work focused on changing the fashion system.

Closing date: 23 Apr 2019

Grants of between £15,000 and £100,000 are available to charitable organisation in the UK for communications, education and campaigning initiatives that will build the movement for sustainable fashion.

The Trust aims to develop a programme of work focused on changing the fashion system. It wants to raise awareness of the damaging impact of professional and public consumer choices, highlighting the companies that are not taking their impact seriously, while signposting consumers away from polluting and damaging choices towards exciting and sustainable alternatives.

For this call it is looking for proposals that will:

  • Challenge and change supply and demand (reducing supply, supplying different types of products, reducing overall demand and changing customer preferences).
  • Identify and implement key levers for change.
  • Build the movement for sustainable fashion including improving connections and sharing knowledge between organisations involved in sustainable fashion.

Suggested themes might include (but are not limited to):

  • Public attitudes: projects aimed at changing our relationship with fashion.
  • Corporate behaviour: projects that make fashion brands or related companies, such as fashion media, establish a sustainable fashion system.
  • Litigation: legal avenues to bring about a more sustainable fashion system.
  • Policy and Regulation: policy levers to affect change.
  • Finance: increasing investment in companies providing better options for sustainable fashion and decreasing finance for unsustainable fashion businesses.
  • High quality and mainstream TV and media content: behavioural science which covers impulses and ethical choices; TV fashion series looking at new ways of doing fashion; revelations of the damage being done.

The Trust is also conducting a review of how unsustainable fashion is advocated through media content. Applicants will be required, as part of this call, to include a proposal outline that explains how the results of this review could be communicated to the public and to the media to elicit a response and, in terms of the media, a recognition that its practices may need to change and how it will go about it.

The deadline for applications is 23 April 2019.

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Opportunity provided by:
JJ Charitable Trust
Main Contact:
JJ Charitable Trust 02074100330 [javascript protected email address] Apply now