Learn how to tell your maker story through digital content, branding and marketing, with three professional industry experts.
This series of four online sessions will help you explore how to use marketing and content creation to tell your unique maker story and connect with your customers.
Part of COMPASS: Online Workshops 2021, this programme will take place online via Zoom and comprises of nine sessions spread across three workshop series Finance & Funding, Maker Journeys in Focus and Brand Storytelling.
One ticket gives you access to four online workshops in this series (11am, Tuesdays 26 January, 2, 9 and 23 February 2021).
The offer for Multi-Workshop Pass has now closed. If you have purchased a Multi-Workshop Pass before Monday 11 January 2021, you will have access to all sessions in this workshop series.
What will you learn?
1. Marketing and Content with Veronique AA Lapeyre
Date: 11am – 1.30pm, Tuesday 26 January 2021, and Follow-Up Session at 11am - 12.30pm, Tuesday 2 February 2021
The first session with Veronique AA Lapeyre (Head of Communications & Digital, Craft Scotland) will provide you a practical roadmap to build your brand, set and meet your achievable goals and create content. Veronique will cover the basics of marketing and discuss practical ways to create content that serves your goals. There will be two breakout exercises in groups, and you will be provided a marketing and social media toolkit to work through.
2. Branding your Business with Sophie Amono of sTUFFs
Date: 11am - 12.30pm, Tuesday 9 February 2021
Consider the branding process and the key things to consider when shaping and communicating your brand with Sophie Amono (founder of sTUFFs).
Sophie has considerable expertise in using social media effectively and will help you use these platforms to add value and depth to your business and help you present your craft business to your audiences.
3. Learning from Experience with Alan Dibble of Green Thomas
Date: 11am - 12.30pm, Tuesday 23 February 2021
Alan will share his own experiences as a designer/maker, and discuss some of the values and decisions that have shaped Green Thomas’ vibrant and successful brand identity, selling globally to a breadth of clients in independent boutiques and high-end department stores.
COMPASS is Craft Scotland’s learning and development programme created specifically for makers. The programme focuses on developing talent and equipping individuals with the necessary skills to create a sustainable craft career and business. COMPASS offers a unique mix of active learning, mentoring and specialist advice. Participants can learn about finance, marketing, branding, selling effectively, creative development and more.
These workshops are subsidised by Craft Scotland to ensure that more makers have access to quality learning and development opportunities. COMPASS is supported by the William Grant Foundation and Creative Scotland.
By participating in this workshop series, you are agreeing to the terms as set out in our Craft Scotland Online Sessions Disclaimer (Opens PDF). Each session in this workshop series will be recorded.