Join Craft Scotland for COMPASS: Fundamentals of Selling Online at 11am, Tuesday 13 October via Zoom (free).
Online craft purchases have grown from 5% of buyers (332k people) in 2006 to 33% of buyers (10.3m people) in 2020 (The Market for Craft report, Crafts Council and partners 2020).
Over 60% of makers and craft destinations are discovering that the most successful selling platform is their own websites/social media (Online Selling Study, Craft Scotland 2019).
Selling online is a great way to broaden your audience reach, connect with existing customers and reach new customers. This workshop with Veronique AA Lapeyre (Head of Communications & Digital, Craft Scotland) will give you the tools to create enticing product listings, get your website noticed and create a smooth shopping experience for yourself and the customer.
During Veronique’s decade long career in communications and digital, she has worked on several Ecommerce websites. This includes developing a successful Ecommerce arm for a Scottish knitwear brand, growing their online sales by engaging with their loyal international customer base.
This is the second webinar in Craft Scotland’s new five-part COMPASS series focusing on the market for craft. Our aim is to equip makers and craft destinations (galleries, shops and venues etc.) with the knowledge and skills to boost selling opportunities as the vital Christmas selling season approaches. All sessions are free to attend.
- Getting ready for online selling
- Copywriting & Basic SEO
- Shipping & Customer service
- Marketing & Promotion
- Legal compliance
- Tips and tricks
COMPASS: The Market for Craft Series
Tuesday 29 September – COMPASS: The Market for Craft Report Launch (book now)
Tuesday 13 October – COMPASS: Fundamentals of Selling Online (book now)
Tuesday 27 October – COMPASS: How to Run a Socially Distanced Craft Event
Tuesday 3 November – COMPASS: Selling Craft from a Retailer’s Perspective
Tuesday 10 November – COMPASS: Selling Craft from a Maker’s Perspective
COMPASS is Craft Scotland’s learning and development programme created specifically for makers. COMPASS focuses on developing craft talent and equipping individuals with the necessary skills to create a sustainable craft practice. COMPASS offers a unique mix of active learning, residentials, mentoring and 1:1 specialist advice.
This programme is subsidised by Craft Scotland and supported by the William Grant Foundation and Creative Scotland to ensure that more makers have access to quality learning and development opportunities.