Our Marketing & PR Workshop will help you understand the techniques that will grow your craft business.
Marketing & PR Workshop for makers
Whether you are just starting out or already an established craft business, this Marketing & PR Workshop will help you to clarify your understanding of marketing, revise your strategy and consider the benefits of digital marketing and public relations (PR).
This workshop is part of Craft Scotland's new learning and development programme for makers, COMPASS. Please note, this workshop is also suitable for those working in visual arts and other related disciplines.
Our Marketing & PR Workshop will help you understand the techniques that will increase your exposure and build your income. Whether you are looking to find out about social media, blogging, branding or strategic partnerships - come and be inspired by Craft Scotland’s knowledgeable speakers, including a maker who has successfully used marketing to grow their business.
Denise Strohsahl, owner of Sandstone Castles, is a marketing consultant who helps small businesses get to grips with their marketing and attract more of their ideal customers.
Owen O’Leary is a dynamic marketing and communications professional. Based in Edinburgh, Owen brings a wealth of fresh ideas and a new approach to artists, makers and cultural organisations across Scotland.
Craft Scotland will also invite a maker (TBC) to speak who has successfully applied marketing strategies to grow their business.
The workshop takes place at the Scottish Poetry Library, 5 Crichton's Close, Canongate, Edinburgh EH8 8DT.
The venue is fully accessible with ground-floor entrance and a lift accessing all three floors. There is one adapted toilet on the basement floor. Guide and hearing dogs are welcome. Please email firstname.lastname@example.org or call 0131 466 3870 if you have any questions or concerns about accessibility.
There is one disabled person’s parking place (Blue Badge) available on Canongate, please see Edinburgh City Council for more information.
Craft Scotland is the national development agency supporting makers and promoting craft. We are a registered charity supported by Creative Scotland. COMPASS, our learning and development programme for makers is supported by the William Grant Foundation.