This webinar with Susan Doherty of Lifestory will give you an insight into adapting retail selling online and in-person during a pandemic.
This session with Susan Doherty, owner of destination concept store, Lifestory will give you an insight into adapting retail selling online and in-person during a pandemic.
Susan Doherty is the owner of Scandinavian-lifestyle brand Lifestory and trades online and via a beautiful brick and mortar store in Edinburgh's New Town. Constantly evolving, Lifestory is a destination for lovers of Scandinavian design, craft and lifestyle, considered products that share the traits of beauty and function.
Over lockdown, Susan honoured all maker agreements/orders and having furloughed the team, continued to sell online using the store as a fulfilment centre. Lifestory's website was redesigned and relaunched in time for reopening and the team are now preparing for a very different Christmas! www.lifestoryshop.com
- Positives and challenges around this new retail climate
- Health & Safety around fulfilling Ecommerce orders and reopening stores
- Logistics around reconfiguring physical store set up
- Communicating with audiences and managing expectations of customers
- Accommodating changes in customer shopping habits
- Identifying new suppliers and pursuing wholesale orders without in-person international shows and fairs
- Where to look for information for advice, guidance and support
This is the fourth webinar in Craft Scotland’s new five-part COMPASS series focusing on the market for craft. Our aim is to equip makers and craft destinations (galleries, shops and venues etc.) with the knowledge and skills to boost selling opportunities as the vital Christmas selling season approaches. All sessions are free to attend.
COMPASS: The Market for Craft Series
Tuesday 29 September – COMPASS: The Market for Craft Report Launch (now past)
Tuesday 13 October – COMPASS: Fundamentals of Selling Online (book now)
Tuesday 27 October – COMPASS: How to Run a Socially Distanced Craft Event (book now)
Tuesday 3 November – COMPASS: Selling Craft from a Retailer Perspective (book now)
Tuesday 10 November – COMPASS: Selling Craft from a Maker Perspective (book now)
COMPASS is Craft Scotland’s learning and development programme created specifically for makers. COMPASS focuses on developing craft talent and equipping individuals with the necessary skills to create a sustainable craft practice. COMPASS offers a unique mix of active learning, residentials, mentoring and 1:1 specialist advice.
This programme is subsidised by Craft Scotland and supported by the William Grant Foundation and Creative Scotland to ensure that more makers have access to quality learning and development opportunities.