Join Craft Scotland for the launch of The Market for Craft report at 11am, Tuesday 29 September via Zoom (free).
Did you know that British craft sales have nearly tripled in the last four years? Growing from £883 million in 2006, to over £3 billion in 2020. And in 2019, over 70% of UK adults bought a handmade object.
These striking facts were discovered in the first report to identify and gauge appetite for British craft in over a decade, The Market for Craft report was coordinated by the Crafts Council and seven UK partners including Craft Scotland and Creative Scotland.
The main research for The Market for Craft report was undertaken before the pandemic and was supported with follow up research in the Summer of 2020 on the impact of the Coronavirus (COVID-19) on the craft sector. The maturing of the craft market in the UK can be attributed to a number of wider societal trends that are likely to accelerate as a result of the pandemic.
Craft Scotland’s Chair, Catherine Holden will be joined by Clive Gillman (Director, Creative Industries at Creative Scotland), Julia Bennett (Head of Research and Policy, Crafts Council) and Gerri Morris (Morris Hargreaves McIntyre, the researchers and report authors) to highlight some of the key findings from the report.
This is the first webinar in Craft Scotland’s new five-part COMPASS series focusing on the market for craft. Our aim is to equip makers and craft destinations (galleries, shops and venues etc.) with the knowledge and skills to boost selling opportunities as the vital Christmas selling season approaches. All sessions are free to attend.
- Findings from The Market for Craft report
- Growing popularity of craft and changing demographics of craft buyers including more millennials purchasing
- How the rise of social trends including sustainability, shop local and slow fashion are influencing shoppers
- Growth of online selling platforms and face-to-face markets/open studios
- Developing US market for craft - 2.5m people in New York and 1.7m in Los Angeles have purchased craft from a UK based maker.
COMPASS: The Market for Craft Series
Tuesday 29 September – COMPASS: The Market for Craft Report Launch (book now)
Tuesday 13 October – COMPASS: Fundamentals of Selling Online (book now)
Tuesday 27 October – COMPASS: How to Run a Socially Distanced Craft Event
Tuesday 3 November – COMPASS: Selling Craft from a Retailer’s Perspective
Tuesday 10 November – COMPASS: Selling Craft from a Maker’s Perspective
COMPASS is Craft Scotland’s learning and development programme created specifically for makers. COMPASS focuses on developing craft talent and equipping individuals with the necessary skills to create a sustainable craft practice. COMPASS offers a unique mix of active learning, residentials, mentoring and 1:1 specialist advice.
This programme is subsidised by Craft Scotland and supported by the William Grant Foundation and Creative Scotland to ensure that more makers have access to quality learning and development opportunities.
National partners for The Market for Craft report include: Arts Council of Wales, Contemporary Visual Arts Network, Craft Northern Ireland, Craft Scotland, Crafts Council, Creative Scotland, Creative United, The Goldsmiths’ Company, Great Northern Events/Great Northern Contemporary Craft Fair.